Director, Marketing Automation & Demand Generation
Syndigo
Chicago, IL / Austin, TX | April 2019 - April 2022
Roles & Responsibilities
• Manage technical aspects of key marketing systems (marketing automation, CRM, CMS) used to generate, distribute, and report on leads.
• Establish and maintain scalable processes that ensure best practices in campaign and lead management.
• Create, implement and optimize drip, nurture and triggered email campaigns to drive engagement across clients and prospects.
• Manage landing pages and lead generation forms ensuring required code and processes are setup and functioning flawlessly.
• Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact.
• Analyze marketing and sales data to develop insights and make recommendations on areas for optimization.
• Monitor and maintain data quality within the marketing database.
• Evaluate new technologies and add-on applications to improve and optimize marketing team performance.
• Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers and cross sell.
• Report directly to the Vice President, Head of Marketing.